|
Business
Development Manager - Commercial Markets
Division: Sales and Marketing
Reports To: Director, Sales and Marketing
Summary
The Business Development Manager (BDM) is responsible for
growing revenues by selling to and establishing relationships
with small, medium, and large commercial customers.The
BDM will attain a monthly quota of new revenue through sales
to both new and existing customers through the development
of additional courses or programs.Attainment
of sales objectives will be achieved through customer relationship
development, on-going customer stewardship, and targeted prospecting.
The BDM is responsible for identifying customer needs, following
through on the development of targeted accounts, and recommending
an overall solution to address individual client requirements.
Responsibilities
- Develops
a sales plan for assigned existing and targeted accounts.
- Designs customer-specific, value-based solutions to ensure
that monthly sales objectives for new revenues are attained.
- Develops
profiles of targeted customer prospects and formulates customer
contact strategy that may include face-to-face meetings,
industry association membership, and/or trade show participation.
- Develops
territory management plan that links revenue commitment
to forecasted revenue opportunities.
- Identifies any gaps
and designs targeted approaches to fill them.
- Executes
business sales plan and tracks performance of successfully
closed leads and opportunities.
- Conducts
fact finding (through business periodicals, web sites, etc.)
to determine prospect needs.
- Contacts
100% of assigned customers each quarter (minimum requirement).
- Acts
on sales lead referrals from call center, instructor evaluations,
and other sources within 24 hours of receipt and provides
status updates.
- Builds
teams within the comany and with partners to broaden positioning
with key clients early-on in the sales cycle.
- Presents
sales proposals to the prospective or current decision-makers.
- Transfers,
as required, customers to the Sales and Marketing Director
with a complete and organized package of information.
- Continues
customer contact along with the Sales and Marketing Director
to ensure customer satisfaction and uncover new opportunities.
Requirements
- Minimum
of 2 years in sales preferably in training, consulting,
or professional services industries.
- Experience
marketing and selling to small, medium and large commercial
entities.
- Demonstrated
leadership and professionalism in a high-pressured environment.
- Skill
selling to senior executives in various size companies and
industries.
- Undergraduate
degree or equivalent work experience.
- Proven
ability and desire to aggressively pursue new business.
- Self
starter/self motivated, organized and detail-oriented.
- Ability
to work in both a team environment and independently, and
juggle multiple priorities.
- Strong
interpersonal skills: show an ability to build and maintain
professional relationships.
- Ability
to adapt to rapidly changing business goals and to thrive
in high-pressure situations.
- Proven
commitment to customer satisfaction and relationship
building.
- Excellent
presentation, verbal and written commuications skills.
|